To determine which ad format is best for your business, it's important to know the goals of your campaign and the attributes of each Pinterest promotion format. There are a few ways to promote your content on Pinterest. Pinterest will let you know whether or not it's competitive. If you want to ensure that you never pay more for a single impression or click than a certain bid amount, you can enter that here. According to Pinterest’s Feed Optimization Playbook, 83% of weekly 'Pinners' have made a purchase based on content they saw from brands on Pinterest.Īll of which is to say - a paid advertising strategy for Pinterest isn't such a bad idea, and could help bolster your organic presence by gaining traction with potential buyers, and improving brand recognition.Īfter targeting your audience, you'll see the option to set a maximum cost-per-click (CPC).

Pins can show up in a user's feed months after initially posted. This longevity makes them a particularly powerful asset. Pins have a much longer lifespan than Tweets or Instagram posts. If your content is engaging and valuable, it can be re-pinned again and again to different users' boards and continue to drive consumers back to your website.

There is a large potential reach when you create ads for Pinterest audiences - and, best of all, users are also actively searching the site for products like yours to buy. Ads show up on users' feeds and searches in the same format as a regular Pin, making the experience unobtrusive for users while putting your content right in front of them. With over 442 million monthly active users, Pinterest is a great place for businesses to advertise products. If you're interested in exploring how Pinterest advertising can help you attract customers, keep reading.

Pinterest video ads